Everything started in the magic city of Puno
A story of tradition, quality, and empowerment
A story of tradition, quality, and empowerment
Helenna was born in the highlands of Peru, in the impressive city of Puno, nestled near the legendary Lake Titicaca. This is where our journey began, rooted in the rich cultural heritage and artisanal traditions that have been passed down through generations.
We offer the best of our land: The quality of its alpaca wool and the wisdom of its handknitted work. Through our brand we want to provide a fair payment to women. Our mission is to fight for equality and fairly pay every partner for their unique talent.
Each piece we create showcases the exceptional quality of Peruvian alpaca wool combined with traditional hand-knitting techniques that have been perfected over centuries in the Andean highlands. Alpaca fiber is softer than cashmere, warmer than sheep's wool, and naturally hypoallergenic—making it one of the world's most luxurious natural fibers.
Every beanie, scarf, and headband is handwoven by skilled artisans, ensuring that no two pieces are exactly alike. These subtle variations are not imperfections—they are the signature of authentic handmade craftsmanship, reflecting the care and attention that goes into every stitch.
At helenna, we believe that fashion should have a purpose. Our central commitment is to provide fair economic compensation to women artisans within the Peruvian community. We advocate for equality and ensure that all our partners receive appropriate payment for their craftsmanship and skills.
When you choose a helenna piece, you're not just buying an accessory—you're supporting a movement toward fair trade, women's empowerment, and the preservation of traditional Peruvian craftsmanship. Every purchase directly impacts the lives of the talented women who create these beautiful pieces.
Each item is designed to reflect the distinctive character of its time, place, and cultural heritage. From the ancient patterns woven into the fabric to the vibrant colors inspired by the Andean landscape, every piece carries with it the spirit of Puno and the dedication of the artisan who created it.
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